Scienovations France and Tamraat have signed a Memorandum of Understanding for a multi-year supply for taste-oriented fruits and vegetables to be grown in a next generation controlled environment complex. Scienovations is an AgTech start-up, with more than 30 years of research and development for the production of tasty, crunchy fruits and vegetables that aid the well-being of customers. Scienovations’ premium grade fruits and vegetables will be distributed by Tamraat in aswaaq group’s stores and beyond.
This Memorandum of Understanding lays the foundation of the future relationship between the two brands, one hosting a large distribution network across the UAE, and the newest member of the global AgTech industry. Scienovations has unlocked the potential of AgTech technologies allowing the production of non-GMO, taste-oriented fruits and vegetables with the lowest environmental impact.
This MoU builds upon a multi-year collaboration between Tamraat and Scienovations to supply affordable and premium fresh produce and reduce the dependency on importation as defined in the National Food Security Strategy 2051.
Scienovations will supply over 500 tons of leafy greens per year with the highest nutrient content using water and energy saving technology. For the last 20 years, the French founders have worked as a non-profit organization in collaboration with farmers worldwide on the research and development of processes to grow fruits and vegetables in all conditions while reducing environmental impact. Scienovations' founders aim to deliver sustainable fruits and vegetables for communities for a better and healthier world.
"Our Memorandum of Understanding is an important step to accelerate the answer to food security goals without altering the quality, or the taste of vegetables,” said Jean Pierre Goertz, Member of the Board of Scienovations France, responsible for Group Research and Development. "As a young and dynamic company, Scienovations stands for visionary agriculture and a pioneering spirit. With Tamraat, we see our strengths coming together, making us stronger for the future. This marks another important milestone in Scienovations’s strategy for sustainable agriculture.” Mark Wolmarans, CEO – Tamraat General Trading L.L.C. said, “Tamraat is a local distribution company and a core part of our business philosophy is to support local initiatives, this initiative allows us to consistently provide quality products to our customers, and their consumers at fair prices, while giving back to the community”
"Scienovations has set the benchmark for technology excellence and fresh produces quality for more than two decades. It is an honor and a powerful endorsement of our technology that Tamraat would choose to partner with Scienovations," said Jean Pierre Goertz Group CEO and Product Architect.
This long-term partnership with Tamraat compliments Scienovation’s multi-faceted strategy to advance the production of fresh produce in the U.A.E. Scienovation plans to build and operate multi-complexes in the G.C.C and has chosen the U.A.E. as their landmark in the region. Franck Rouquet, CEO - aswaaq Retail L.L.C. spoke on the occasion saying, “This partnership is a strong opportunity for aswaaq to propose to our customers the best quality of Fruits and vegetables produce locally at affordable prices. Our target, at aswaaq, is to reduce the environmental footprint and promote the Zero miles. With this partnership we are on track to respect our commitment.”