Our Strategy

To be benchmarked as a world-class retailer in the region.

To build a profitable, competitive and sustainable business through our people,continuous innovation and excellence by providing quality services and products to our customers and community. 

Key Drivers
We aim to improve our ROI, be closer to our customer,
our employees and our community,
aim to standardise, learn, innovate and grow.

Core Values
The core values are the guiding principles that dictate behaviour and actions. They help us determine our current and future course of action when fulfilling our business goals. aswaaq’s core values are: 
Dedication,Leadership, Innovation, Integrity, Professionalism, Speed, Teamwork, Transparencyand Happiness

Our Beliefs

Awards & Achievements
A local brand with International standards closer to you!  Proudest moments.. We are delighted and honored when we are recognized for our achievements, including a bronze Design Lion for brand identity at the Cannes Lions International Advertising Festival.  Allow us to share with you some of our accolades and awards: