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In line with “Year of Giving Initiative” launched by HH Sheikh Khalifa bin Zayed Al Nahyan
aswaaq introduces six new philanthropic initiatives in collaboration with leading charity societies in Dubai
Objective: To donate the small denominations (fils) from shopping bill to charity socities.
Participants: Open to all Supermarket Customers.
Objective: A discounted aswaaq retail voucher to be donate to needy people.
Objective: To distribute food baskets to needy families across UAE.
Participants: aswaaq retail in association with Dar Al Ber Society.
Objective: To distribute boxes containing four essential items (water, cake, fruit and juice) to the needy people
Participants: Open to all Supermarket Customers. aswaaq retail will donate the full revenue from the Boxes to Charity Societies.
Objective: To dedicat 10,000 hours for charity activities to benefit the community.
Participants: aswaaq employees.
Objective: To donate AED 1 for every purchased product covered under Dirham of Giving.